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For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

March 25, 2021

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment content and services. ”And if I don’t have an established brand internationally, how much money and effort and time do I put into establishing that brand—and is it worth it?”

From the article "For Some Streamers, Global Expansion May Not Be Possible Without Rebranding" by Kelsey Sutton

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About Parks Associates

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

Previously In The News

Research: over 50% of U.S. broadband households stream content on TV screens

AmberSemi Develops AC Direct Lighting Control Engine Silicon Chip

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

Hulu CEO Plots A Way To Stand Out From The Crowd

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