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For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

March 25, 2021

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment content and services. ”And if I don’t have an established brand internationally, how much money and effort and time do I put into establishing that brand—and is it worth it?”

From the article "For Some Streamers, Global Expansion May Not Be Possible Without Rebranding" by Kelsey Sutton

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About Parks Associates

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

Previously In The News

Best 4K Streaming Media Devices of 2023

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

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