In The News

For Cord Cutters, AT&T’s New Virtual Cable Service An Unlikely Solution

November 29, 2016

Each is a decent enough product, but they’ve generated hardly any interest from consumers. Research firm Parks Associates estimated in October that after 18 months, Sling TV had signed up only 1 million subscribers. PlayStation Vue only had about 100,000 according to a guesstimate served up by Bloomberg BusinessWeek in June.

From the article "For Cord Cutters, AT&T’s New Virtual Cable Service An Unlikely Solution" by Hiawatha Bray.

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Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...

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About Parks Associates

For Cord Cutters, AT&T’s New Virtual Cable Service An Unlikely Solution

Previously In The News

Sleep Trackers Offer Money Making Opportunity

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Parks Associates: 60% of New Security Systems Are Self-Installed

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

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