Providing Market Intelligence for 40 Years

In The News

Fitness Tracker Market ‘To Hit $5bn By 2019’

The global revenues for smartphone-connected fitness tracking devices and equipment will explode over the next few years, new research has claimed.

A report from research firm Parks Associates estimates that the fitness tracker market will grow from $2bn in 2014 to $5.4bn by 2019 as more and more manufacturers enter what is becoming an increasingly lucrative market.

This follows the release of several high-profile devices in recent months, including Microsoft’s Band wearable (pictured below).

“Our latest data finds adoption of connected health devices increased from 24 percent of US broadband households at the beginning of 2013 to nearly 30 percent by the end of 2014,” said Harry Wang, director of health and mobile product research at Parks Associates. “The most popular devices are exercise equipment with built-in app support and digital pedometers with wireless connectivity.”

From the article "Fitness Tracker Market ‘To Hit $5bn By 2019’" by Michael Moore.

Previously In The News

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

More than 50% US broadband households subscribe to both pay-TV, OTT video service

New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...