Providing Market Intelligence for 40 Years

In The News

Fitbit Buys Smartwatch Pioneer Pebble Amid Wearables Shakeup

The smartwatch market has also slumped. Apple Watch sales are down this year, and Lenovo’s Motorola brand has dropped out of the market. Most people simply aren’t finding reasons to buy them: Smartwatches are expensive, and they generally don’t provide functions other than those already available in a cell phone.

The market slowdown particularly hurt Pebble, which did not have the resources to wait for things to pick up. That might not happen until 2019 or 2020, when other functions touted by smartwatch makers, such as controlling smart home devices and paying without a debit or credit card, become more readily available, said analyst Harry Wang, digital health research director for Parks Associates.

From the article "Fitbit Buys Smartwatch Pioneer Pebble Amid Wearables Shakeup" by Benny Evangelista.

Previously In The News

Parks: Millennials Covet OTT Video — And Pay-TV

Parks said nearly 60% of OTT video services in North America are subscription-based. About 64% of U.S. broadband households subscribe to an OTT video service, up from 59% in 2015. Average monthly spen...

Poll shows freeloading young adults hurting media firms

Consulting firm Parks Associates estimates password sharing will rob streaming providers of more than half a billion dollars in revenue in 2019. From the article "Poll shows freeloading young adult...

Only 15% of US Consumers Used A Telecare Service in Past 12 Months

As consumers integrate connected devices and services ever more deeply into their lifestyles, they bring the same expectation and desire to their health and wellbeing. New research from Parks Associat...

Parks Associates: 6 Consumer Trends In On-Demand Virtual Care To Watch

IoT research firm Parks Associates has released new connected health research overview of consumer trends in on-demand virtual care, including visiting physician services and remote care. The repor...