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First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds

May 31, 2018

Apple TVs share of streaming devices in U.S. households remains at 15 percent edging Google’s Chromecast to take third place among the four major brands but is still being beat out by Roku more than two-to-one, according to new data from market research company Parks Associates.

From the article "First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds" by Brad Gibson.

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Beyond rev-share terms for HBO Max, holdouts like Roku and Amazon — which together had 69% market share of U.S. OTT households in early 2019, Parks Associates estimated — are objecting to WarnerMedia’...

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Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

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About Parks Associates

First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds

Previously In The News

Roku is the top streaming device in the U.S and still growing, report finds

HBO Max: WarnerMedia in Talks With Roku on Deal, Amazon Fire TV Appears to Be a No-Go

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

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