Providing market intelligence for more than 35 years

In The News

First Click: The new Apple TV moved to HDMI 1 in just four days

Three-quarters (76%) of US broadband households are “very” concerned about their data security and personal privacy when using connected devices. This presents an untapped opportunity for internet service providers to find additional revenue via managed security offerings.

Third-quarter consumer research from Parks Associates finds that identity and data theft are among the highest-ranked security concerns when using connected devices.

"Broadband households in the US now own an average of more than seven Internet-connected computing and entertainment devices, and nearly one-fifth own a smart home device," said Patrice Samuels, research analyst at Parks Associates."

From the article "First Click: The new Apple TV moved to HDMI 1 in just four days" by Email Tara. 

Previously In The News

Research Shows Smart Lighting Receiving Increased Consumer Interest

Parks Associates research says demand for smart lighting products to work with other smart home devices has quadrupled. Smart lighting systems are growing in popularity among consumers, with adopti...

Amazon modifies ad revenue, impressions share policy for international Fire TV apps

Amazon controls one of the most-dominant streaming TV platforms in the United States, with its Fire TV operating system installed on 40% of devices in the domestic market, according to data from Parks...

Insta-analysis: ADT to divest its full commercial business

“ADT is a powerhouse player in the residential security space, and this move to divest its commercial business shows the focus they are highly focused on the residential market,” adds industry analyst...

AT&T Workshops Aim to Boost Digital Literacy for Seniors

In March 2021, Parks Associates reported that 34% of all U.S. senior broadband households use smart speakers or smart displays. The firm defined seniors as those over 64 years of age. From the arti...