Three-quarters (76%) of US broadband households are “very” concerned about their data security and personal privacy when using connected devices. This presents an untapped opportunity for internet service providers to find additional revenue via managed security offerings.
Third-quarter consumer research from Parks Associates finds that identity and data theft are among the highest-ranked security concerns when using connected devices.
"Broadband households in the US now own an average of more than seven Internet-connected computing and entertainment devices, and nearly one-fifth own a smart home device," said Patrice Samuels, research analyst at Parks Associates."
From the article "First Click: The new Apple TV moved to HDMI 1 in just four days" by Email Tara.
Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...
Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
