Providing market intelligence for more than 35 years

In The News

Feds break up alleged streaming password theft scheme

Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-sharing among its customers; even if you’re only sharing account access with people you know, the more people who have the info, the greater the chances that info could be compromised. According to analysis from research firm Parks Associates, password piracy and sharing cost streaming services like Netflix, Hulu, and Disney Plus $9 billion a year.

From the article "Feds break up alleged streaming password theft scheme" by Kim Lyons. 

Previously In The News

Parks: 23% Of US Millennials Opt For OTT-Only

In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Comcast says traditional TV viewing is up, but subscribers are down across the board

According to a recent report on TV viewership from Parks Associates, 20% of US broadband households don't have a pay-TV service, while 12% of those homes cut the cord in 2018. The report found that f...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...