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Faster Broadband Speeds Drive More Switching Than Lower Fees

New research from Parks Associates (www.parksassociates.com) shows that nine percent of U.S. broadband households switched broadband providers in the past 12 months, with 35 percent of them doing so to get a faster broadband speed. Only 18 percent of switchers changed because a different provider offered a lower price at a comparable speed.

From the article "Faster Broadband Speeds Drive More Switching Than Lower Fees" by mactech.com

Previously In The News

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...

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