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Faster Broadband Speeds Drive More Switching Than Lower Fees

New research from Parks Associates (www.parksassociates.com) shows that nine percent of U.S. broadband households switched broadband providers in the past 12 months, with 35 percent of them doing so to get a faster broadband speed. Only 18 percent of switchers changed because a different provider offered a lower price at a comparable speed.

From the article "Faster Broadband Speeds Drive More Switching Than Lower Fees" by mactech.com

Previously In The News

Selling Smart: Xfinity Home Rolls Out Its Own Connected-Home Products

Herscovici grins as he throws out that shock line, "but we certainly understand the frustration people feel when other product-support operators pass the buck, claim, 'It's not our problem.' The buck...

U.S. Mobile Data Growth Predicted To Slow Due To WiFi Use

More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans fro...

75% of smart home device purchasers value interoperability

Almost 75% of consumers who said they plan to purchase a smart home device deem it essential that it connects seamlessly to other products in their home electronic network, according to a new study fr...

Consumer Desktop Adoption Declines 30% Since 2009

New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. The report reveals that since 2009, nearly one third of U.S. broadband households have...

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