Providing market intelligence for more than 35 years

In The News

Family-Focused Frndly TV Reaches Carriage Deal With A+E Networks

“What Frndly TV delivers is very focused—it’s not trying to be all things for all people,” said Paul Erickson, a senior analyst at Parks Associates, a research firm.

From the article "Family-Focused Frndly TV Reaches Carriage Deal With A+E Networks" by Lillian Rizzo. 

Previously In The News

Telcos have an in when it comes to in-building AI

Beyond connectivity, Parks said telcos also have an opportunity to provide value-added and managed services for commercial and residential buildings alike. Parks Associates, which tracks tech adopt...

Majority of US Online Households Join Energy Programs Today

Parks Associates has unveiled compelling findings indicating that 43% of U.S. internet households are currently participating in energy programs. This significant statistic was highlighted at the rece...

Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

Roku and Amazon are the most popular brands of streaming media players purchased for CTV de­vices in the U.S., while Samsung is the most popular brand of smart TV purchased anywhere, according to rese...

Wearable Tech: Safer Workplaces of the Future

According to a recent consumer study by research and analysis firm Parks Associates, nearly 50% of American households own and use wearable devices. These devices align more with fitness wearables as...