Providing Market Intelligence for 40 Years

In The News

Facebook Says, Unlike Netflix, It Does Not Degrade Its Video For Mobile

More than half of all US households with broadband subscribe to Netflix, according to Parks Associates.

"I predicted this would occur sooner or later", he continued, noting that subjecting all Internet entities to the rules, not just service providers, would be a "colossal mistake".

"We're at a point where there's so much video traffic going across the Internet", said Glenn Hower, a research analyst for Parks Associates.

From the article "Facebook Says, Unlike Netflix, It Does Not Degrade Its Video For Mobile" by Pablo Novarro.

Previously In The News

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subs...

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...

Hulu Valued At $5.8 Billion After Time Warner Investment

The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...

Does ‘Move-In Ready’ Now Mean Smart-Home Technology?

The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...