Providing market intelligence for more than 35 years

In The News

Experts Say These Smart Security Upgrades Add the Most Home Value

When it comes to the smart home, security devices are very high on the list of things buyers want: A Security.org study showed that 78% of homebuyers would be willing to pay more for a home that comes with useful smart devices, while a Parks Associates study revealed that households are more concerned with physical security, which has led to an uptick in the security system adoption rate in the 2020s.

From the article, "Experts Say These Smart Security Upgrades Add the Most Home Value" by Tyler Lacoma

Previously In The News

DIY Cameras Account for Majority of Smart Home IP Camera Sales in the U.S.

Research firm Parks Associates estimates Verizon Communications, AT&T, T-Mobile, and Sprint were all found to have throttled the speeds of mobile video content, with an estimated $889 million in reven...

DIY Cameras Account for Majority of Smart Home IP Camera Sales in the U.S.

Research firm Parks Associates estimates 7.7 million standalone and all-in-one IP security cameras will be sold in the United States this year, with an estimated $889 million in revenues. “IP camer...

Alexa Gets Even Smarter with New Safety and Entertainment Features

Voice control is still in its infancy, but it’s clear that it’s catching on. Recent Parks Associates research suggests that voice assistant penetration will near 50 percent of U.S. broadband-connected...

Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds

According to research released this week by Parks Associates, 27 percent of U.S. broadband-connected households made their most recent consumer electronics purchase through an online retailer. That fi...