Providing Market Intelligence for 40 Years

In The News

Examining the Increasing Value of Choice for Home Security Consumers

Parks Associateshas found that households are experimenting with different offers from security providers and standalone devices, ultimately expanding adoption. 

At the end of 2020, Parks Associates’ research found that 27% of broadband households strongly agreed with the statement, “I am far more concerned about the physical security of my home than I was five years ago” — and that number rises to 43% among households with children. 

While residential security system adoption held steady at 26-27% from 2014-2017, a 10% increase moved the needle to 36% adoption as of Q2 2021. 

Parks Associatesreveals that smart home and security device adoption is on the rise in broadband households, and consumers are embracing standalone devices as well as DIY home security solutions. 

Parks Associateswill present consumer research impacting the residential security market and address key trends affecting the smart home industry during its flagship event, CONNECTIONS 2022: The Premier Connected Home Conference, in May. In its 26th year, CONNECTIONS is the only connected home event to focus on the use cases and emerging business models that successfully engage consumers and grow revenues in the converging smart home, connected entertainment, and mobile ecosystems. 

This research is from Parks Associates recent research on behalf of Comcast Xfinity, Home Security: Choice is the Ultimate Value Proposition.

From the article "Examining the Increasing Value of Choice for Home Security Consumers" by Jennifer Kent and Tam Williams. 

Previously In The News

Netflix Throttling Did Not Break Rules - FCC

Last week, Netflix acknowledged that it has indeed downgraded video streaming over some mobile networks. "We're at a point where there's so much video traffic going across the Internet", said Glenn...

AT&T Boosts Data Caps For Home Broadband Plans

"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month", said Parks Associates, in a research note. The controversial approach to home internet limi...

Sprint Offers Amazon Prime Sub To Customers Fayette Advocate

"Amazon Prime is another example of the innovative options that Sprint delivers every day to its customers", said Marcelo Claure, Sprint's CEO, in a statement.  Sprint also said that the Amazon Pri...

AT&T Upgrades Data Limits For Home Broadband Plans

"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month", said Parks Associates, in a research note. During the second month, the company will issue...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive