A new survey from Parks Associates finds that “Inflation and interest rates are up, and consumers perceive electric vehicles as expensive, challenging to charge outside the home, and limited in range.”
From the article, "EVs Need Long-Term Love to Live Up to Their Engineering" by Matt Power
Parks Associates announced new research earlier this month showing that 16% of Spanish Pay TV households subscribed to Pay TV for the first time last year, although Spanish consumers are still more li...
All that promotion around catch-up services is seemingly paying off for service providers. Usage of TV Everywhere, or authenticated video viewing, reached 40 percent of U.S. pay TV consumers in 2015,...
“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with...
All data is from the recently released OTT Video Market Tracker from Parks Associates. “OTT is definitely gaining traction across Europe. We are seeing new OTT video services spring up but not as m...
