Providing Market Intelligence for 40 Years

In The News

Evolution of the streaming video device market

The streaming video device market continues to evolve – amid growing consolidation around a handful of devices and platforms. Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet households subscribed to 9 or more services in Q1 2022 according the Parks Associates. The streaming device market is maturing rapidly as a result.
Both consumers and industry stakeholders are focusing on the smart TV as the entertainment centerpiece of the home. Though other platforms, such as game consoles, are still used to consume video, consumers are moving to the smart TV as their device of choice and secondarily towards streaming players. Similarly, advertisers, measurement companies, and other industry players now consider the smart TV as the key video consumption device in the home.
Competitive evolution today is as much about software and UX as hardware. Consumers are overwhelmed by streaming video choices and looking for devices to simplify their experience.

 

Consumers frequently face a confusing overload of service and content choices, and the industry is competing to deliver evolved user experiences that address this via content-first interfaces, personalized super-aggregation, and more.
The smart TV and streaming media player markets are heavily stratified. Ecosystem giants and platform owners dominate today's streaming device market. Samsung, Roku, Amazon, LG, Vizio, and

Google are the main players controlling the point of consumption and are expected to only become more powerful within the streaming industry over time.
As the market progresses in 2023 and beyond in particularly challenging economic conditions, a higher level of competition between major ecosystem and platform vendors is expected to benefit consumers. However, the streaming video device market has become increasingly unattractive for new entrants. Smart TV adoption is rising while streaming media players have plateaued; both remain important.


Game console adoption continues to trend downward, in contrast. Most TV models are now smart TVs, so the natural replacement cycle continues to drive incremental adoption. Smart TVs are the dominant video consumption device. Samsung has the most vital position in the smart TV market by a wide margin. Amazon now leads the market for streaming media players, with Roku closely behind it.
 

Previously In The News

Average Monthly Streaming Budget Plummets 30% as Viewers Turn to Ad-Supported Plans

New data from Parks Associates shows that most viewers are cutting back their budgets with ad plans, though many are also cutting back on the number of subscriptions. Every major streaming service...

Big U.S. wireless operators have capacity for 16 million FWA subscribers

According to a new Broadband Market Tracker from Parks Associates, FWA adoption through a mobile network operator hit 7.8 million U.S. residential home internet connections in the first quarter 2024....

Multifamily Properties Are Seeing Greater ROI From Smart Tech

Multifamily companies that deploy smart thermostats in common areas of their properties report energy cost savings of 18% to 20% annually and 20% to 30% reduction in energy use, according to a new whi...

Which Smart TV Operating Systems are the Most Popular?

The data is relatively similar to U.S. data from consumer technology market research firm Parks Associates, which also found Samsung in the lead for the U.S. market, but at a much higher rate of 35%....

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive