In The News

Everybody’s Doing It: How People Use Their Smartphones

February 09, 2016

Smartphones owners can’t keep their content on their phone, a Parks Associates survey of broadband households found.

Thirty-five percent of smartphone owners stream music to speakers, and 24 percent stream video to a second screen, such as a TV or PC, Parks said.

From the article "Everybody’s Doing It: How People Use Their Smartphones" by Joseph Palenchar.

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Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

The evolution of content distribution and the consistent growth of over-the-top (OTT) streaming generates industry predictions of the inevitable decline and fall of pay TV. As video ecosystems collide...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

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About Parks Associates

Everybody’s Doing It: How People Use Their Smartphones

Previously In The News

What Can Yahoo's Online Video Assets Do For Verizon?

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

91% of viewers like streaming aggregation, survey says

Need help with your TV and smart-home setup? At-home tech support may be the answer.

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