Providing Market Intelligence for 40 Years

In The News

European smart home market awakens

According to Parks Associaties in their new report IoT Connectivity in Europe: Value of Connected Products, companies in this space across the globe are exploring strategies to overcome market inhibitors and realise the opportunities emerging from the power of connectivity.

“Some European companies have been hesitant to jump into the IoT space due to their sense that this area suffers from overhype and gadgetry,” said Tricia Parks, founder, president, and CEO, Parks Associates.

“That view held some truth; however, the environment is changing. Early activity and accompanying success by EU companies as diverse as Assa Abloy, Miele, and Somfy are clearly visible. Meanwhile, global giants such as Samsung, Amazon, Apple, Google, and Microsoft are taking vigorous action to spur the marketplace.”

From the article "European smart home market awakens."

Previously In The News

Video Entertainment Spending Drops in the US

According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...

NAB 2018 Day Two: Online video, trends in sports business, could podcasts create TV content?

“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior...