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Over-the-top (OTT) video usage in Western Europe continues to grow, but still trails North America – particularly for subscription video on-demand (SVOD) uptake – according to Parks Associates.
The research firm’s OTT Video Market Tracker report claims that 55% of UK broadband households and 51% of French internet homes watch TV programmes and movies online, compared to 70% in the US.
From the article "European OTT Video Use On The Up, Still Trails North America" by www.digitaltveurope.net
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