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European OTT Video Use On The Up, Still Trails North America

March 28, 2016

Over-the-top (OTT) video usage in Western Europe continues to grow, but still trails North America – particularly for subscription video on-demand (SVOD) uptake – according to Parks Associates.

The research firm’s OTT Video Market Tracker report claims that 55% of UK broadband households and 51% of French internet homes watch TV programmes and movies online, compared to 70% in the US.

From the article "European OTT Video Use On The Up, Still Trails North America" by www.digitaltveurope.net

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About Parks Associates

European OTT Video Use On The Up, Still Trails North America

Previously In The News

33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Tech Companies Waging Big Battle Of The Bots

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