Providing market intelligence for more than 35 years

In The News

European Consumers Catch The Video Streaming Bug

The popularity of Over The Top (OTT) video is growing fast particularly in France and the UK.

According to new data released by Parks Associates on March 29, over half of UK and French (55% and 51%, respectively) broadband Internet households are now turning to online channels for their TV and video fix.  

From the article "European Consumers Catch The Video Streaming Bug" by www.thestar.com

Previously In The News

Integration: The smart home hub killer (Reality Check)

I am glad to report that the smart home market is in rude health. One recent research report from Parks Associates found that 17 percent of US broadband households own an Internet-connected entertainm...

HBO Max: Everything you need to know about HBO's bigger streaming app

But two crucial streaming devices don't have HBO Max apps. Neither Roku and Amazon Fire TV devices supported HBO Max, even though those devices represent the vast majority of streaming devices in the...

Smart security gadgets could outsell professional systems 2 to 1

Lots of folks consider getting a professionally-monitored home security system to protect their house -- but consider this: A new study from Parks Associates found that twice as many consumers intend...

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...