The UK has got a taste for OTT video services -- but it prefers the flavor of the free stuff. That is one of the conclusions of a report into the European OTT market by Parks Associates , which found that BBC's iPlayer, ITV Player, 4oD (now All4), and Demand5 -- all free catch-up or on-demand offerings from broadcasters -- are the most popular services. As far as paid OTT services go, Netflix has a clear lead over its rivals, with a near 20% share of the UK's broadband households subscribing to its product.
From the article "Eurobites: BT Lands EU Cloud Deal" by Paul Rainford.
Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...
“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...
Amazon's websites drew in nearly 200 million unique monthly visitors in the US at the end of 2017 according to comScore. In July, research firm CIRP estimated that Amazon Prime had nearly 100 million...
But it's not the only game in town. Amazon's Fire TV Stick is a very capable competitor, and it has been rapidly gaining ground. According to Parks Associates, Roku commanded 36% of U.S. market share...
