Providing market intelligence for more than 35 years

In The News

Euro OTT Growing But Eclipsed By North America

The Parks OTT Video Market Tracker shows that 55% of UK broadband households and 51% in France are watching TV programming and films online and that 30% of broadband households in the former country and 17% across the English Channel subscribe to paid-for OTT video services.

The market in the UK is being fuelled by interest in the BBC iPlayer and OTT video services from Netflix, Sky (NOW TV) and Amazon. Parks identified new services emerging in France, including a new transactional video service from well-known retailer FNAC, but noted that Netflix has struggled in the French market, despite partnerships with many of France's leading pay-TV providers.

From the article "Euro OTT Growing But Eclipsed By North America" by www.rapidtvnews.com

Previously In The News

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...