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In The News

Esports Niche Getting Bigger; 62% Play At Least An Hour Per Week

"Esports is currently a niche market, but it has the ability to engage often hard-to-reach demographics," says Hunter Sappington, a Parks research analyst, in comments accompanying the latest report.

"Esports is a young, dynamic, and fast-growing industry. While viewership of many traditional sports is waning, esports is well positioned to capture the attention of a generation that grew up playing video games.” 

From the article "Esports Niche Getting Bigger; 62% Play At Least An Hour Per Week" by P.J. Bednarski.

Previously In The News

Device UI Important to Consumers When Making a Purchase: Parks

Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers. Asked about UI, 70% of consumer electronics purchasers said ease-of-use was "very important" to th...

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely...

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Asso...

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

Range has quadrupled in Bluetooth 5, so users shouldn’t have to worry about getting closer to their smart devices in order to control them. Also, things like home security systems – one of the most co...

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