"Esports is currently a niche market, but it has the ability to engage often hard-to-reach demographics," says Hunter Sappington, a Parks research analyst, in comments accompanying the latest report.
"Esports is a young, dynamic, and fast-growing industry. While viewership of many traditional sports is waning, esports is well positioned to capture the attention of a generation that grew up playing video games.”
From the article "Esports Niche Getting Bigger; 62% Play At Least An Hour Per Week" by P.J. Bednarski.
Research featured in Parks Associates’ new Smart Home and Security Tracker reveals 28% of full-time employees and business owners use artificial intelligence (AI) applications for their professional n...
Recent research from Parks Associates, presented at the StreamTV Show in Denver, CO, highlights a significant trend: spending on streaming services has dropped by 30%, with the average U.S. household...
Research from Parks Associates shows shifts in demand for streaming video services in the US, including a significant drop in spending. The firm’s latest research from its Video Services Dashboard rep...
According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscr...
