In The News

EH Quick Bits

January 28, 2016

A fast, reliable broadband connection is crucial to the well-being of a smart home. Homeowners recognize the value of speed—so much so that they’re willing to pay more for it. According to Dallas-based research firm Parks Associates, 9 percent of U.S. broadband households switched providers in the past 12 months, with 35 percent of them doing so to get a faster broadband speed. Only 18 percent of switchers.

From the article "EH Quick Bits" by EH Staff.

Previously In The News

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...

Video advertising’s bright future and what you should be doing now

But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

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