Providing Market Intelligence for 40 Years

In The News

Editor's Corner—Digging my new Spectrum internet service … but where’s the Wi-Fi optimization?

And it's not just the larger operators who have recognized the need to control the customer Wi-Fi experience. In 2015, for example, midwestern operator Midcontinent Communications partnered with AirTies, deploying the Istanbul-based startup's "Smart Mesh" access points in homes with poor Wi-Fi coverage.

MSOs certainly know that faster speeds drive customer growth. Parks Associates found that 35% of consumers who switch broadband services do so for faster internet. But they need to understand the broader experience of in-home Wi-Fi. The introduction of value-added services comes as some investment analysts covering the cable industry have suggested that the industry aim for a higher ARPU.

From the article "Editor's Corner—Digging my new Spectrum internet service … but where’s the Wi-Fi optimization?" by Daniel Frankel

Previously In The News

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

CBS sees consumers taking as many as 10 OTT video subscriptions

If DeBevoise’s 10 OTT service prediction comes true, and Parks Associates’ latest top 10 U.S. OTT video service rankings hold up, then All Access and Showtime OTT have a good shot at making the cut as...