And it's not just the larger operators who have recognized the need to control the customer Wi-Fi experience. In 2015, for example, midwestern operator Midcontinent Communications partnered with AirTies, deploying the Istanbul-based startup's "Smart Mesh" access points in homes with poor Wi-Fi coverage.
MSOs certainly know that faster speeds drive customer growth. Parks Associates found that 35% of consumers who switch broadband services do so for faster internet. But they need to understand the broader experience of in-home Wi-Fi. The introduction of value-added services comes as some investment analysts covering the cable industry have suggested that the industry aim for a higher ARPU.
From the article "Editor's Corner—Digging my new Spectrum internet service … but where’s the Wi-Fi optimization?" by Daniel Frankel
Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...
Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant...
The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...
Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...
