Providing Market Intelligence for 40 Years

In The News

E-Sports Catches On in US Broadband Homes

Parks Associates' new industry report Digital Natives: The Rise of Esports and the 360 Deep Dive Sports vs. Esports: Audience, Spending, and Consumption define esports as professionally or semi-professionally organized competitive video gaming events, including popular gaming titles such as "League of Legends," "Call of Duty," and "Street Fighter."

"Esports is a young, dynamic, and fast-growing industry. While viewership of many traditional sports is waning, esports is well positioned to capture the attention of a generation that grew up playing video games. Today, 62% of U.S. broadband households play video games at least one hour per week," said Hunter Sappington, Research Analyst, Parks Associates. "Esports is currently a niche market, but it has the ability to engage often hard-to-reach demographics."

From the article "E-Sports Catches On in US Broadband Homes."

Previously In The News

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...

Hulu CEO Plots A Way To Stand Out From The Crowd

Hulu isn't the only company to recognize that trend. A host of live-TV streaming services are cropping up online, and the marketplace is growing crowded. Dish Network Corp.'s Sling TV and Sony Corp.'s...

Report: Broadband Users Will Drive Solar In 2017

That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the repo...