Providing Market Intelligence for 40 Years

In The News

Dump Apple. Buy AT&T, GE Instead. Here’s Why …

Hundreds of millions of people own iPhones and Apple products.

So, it makes sense for Apple to dive headfirst into the electronic-home market (also called Smart Home technology).

So, these customers are likely to keep using Apple’s technology — and upgrading to newer models — to power their thermostats, alarm systems and lights.

However, the entire Smart Home market is expected to grow to $4 billion by 2017. This is according to research firm Parks Associates.

From the article "Dump Apple. Buy AT&T, GE Instead. Here’s Why …" by Frank Curzio.

Previously In The News

16% of Spanish Pay-TV Households Subscribed for First Time in 2015

Connected Consumer in Europe reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay TV or to have cancelled pay TV in favor of online v...

Connections

Parks Associates' 20th-annual CONNECTIONS™: The Premier Connected Home Conference will host over 650 executives from the connected entertainment, IoT and smart home industries, and is focused specific...

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...

For Home Buyers, Move-In Ready Now Means More Technology

A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now want it to be “smart ready” too. According...