Providing market intelligence for more than 35 years

In The News

Doorbell live-cams fight back against porch pirates filching packages

For years, home security has been relatively expensive, with homeowners paying an average of $44 per month for a professionally installed and monitored system. About 22 percent of U.S. homeowners subscribe to such services, according to the research firm Parks Associates.

But the spread of high-speed broadband access, coupled with the rise of smartphones, opened the doors — almost literally — for a new breed of wireless security cameras and sensors that homeowners can install and monitor themselves.

From the article "Doorbell live-cams fight back against porch pirates filching packages" by the Benny Evangelista.

Previously In The News

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...