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Does Your Water Bottle Really Need to be 'Smart?'

Konana says the reason gamification is a buzzword is because it’s effective. Take Fitbit.

“I walk around, but I never paid attention. But sometimes you keep working and suddenly it beeps you, you've been sitting for so long — get up,” he says. “Believe it or not my reaction is: I wake up, I get up.”

Konana says the real test of whether the market has been oversaturated with fitness trackers is whether people keep them. Tech analyst group Parks Associates predicts the fitness tracker industry will be worth $5.4 billion by 2019. We’ll have to see if the demand matches the hype.

From the article "Does Your Water Bottle Really Need to be 'Smart?'" by Brenda Salinas.

Previously In The News

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

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