Yet despite the fact that a study by Parks Associates last year found that subscription video on demand (VOD) services like Netflix stand to lose $500 million per year due to password sharing, VOD executives are enthusiastic about service sharing.
From the article "Does Sharing Your Netflix Password Make You A Criminal?" by Christina Beck.
According to recent Parks Associates’ research, more than one-third of U.S. broadband households are cord-cutters who previously subscribed to traditional pay TV. That comes out to more than 38 millio...
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Twenty-three percent of respondents also said that they thought piracy was “OK,” a jump from 14% in 2019, when the streaming market was less saturated, according to MediaPost’s reporting of Parks...
Parks Associates suggests Netflix opted to roll out its new pricing policy in these nations rather than highly profitable countries so that they “don’t potentially suffer a large amount of subscriber...