Providing Market Intelligence for 40 Years

In The News

Do Netflix, Inc. and Time Warner's HBO Care If You Share Passwords?

Parks Associates found that 20% of streaming video users ages 18 to 24, and 10% of those ages 25 to 34, used video credentials paid for by someone outside the home.
There are other reports that put the number even higher, but however you look at it, it's very clear that people are sharing accounts in ways that don't meet the intentions of the providers for multi-screen accounts.

From the article "Do Netflix, Inc. and Time Warner's HBO Care If You Share Passwords?" by Daniel B. Kline.

Previously In The News

Apple TV 4K: The One Feature Apple Won’t Add | Nerdy Tech Wishlist

A recent survey by Parks Associates found that less than 15% of Apple TV users regularly engage in gaming on the device, suggesting that enhanced gaming performance isn’t a primary driver for upgrades...

How to Use Ambient Sensing in Smart Lighting for Energy Efficiency

Parks Associates says 6% of US households own smart lighting control systems. From the article, "How to Use Ambient Sensing in Smart Lighting for Energy Efficiency" by Mark Westlake

State of the Market: The Future of Intrusion & Smart Home

According to Parks Associates nearly 50 percent of the residential security market is now inclusive of some DIY or Ship-Self-Install product — a camera, doorbell, system or otherwise. From the arti...

Here’s a Tip to Companies: Beware of Promoting AI in Products

A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in pr...