Providing market intelligence for more than 35 years

In The News

DIY causing home security disruption

Research from Parks Associates shows that over the past six years, self-installed home security systems are gaining momentum, slowly, but traction no less, over professionally installed systems. Recent research from Parks found 51 percent of security system owners who acquired their security system in the past 12 months self-installed it. This is up from only 10 percent of security system owners who acquired their system six or more years ago. Additionally, 88 percent of self-installers report the set up was easy or very easy for them.

From the article "DIY causing home security disruption" by Paul Ragusa.

Previously In The News

Internet connections to Smart TVs grow as streaming options increase

Smart TVs are becoming more of a norm now than ever before as a younger generation of Americans continues to rely more on streaming services than traditional television, according to research from Par...

Merging Strengths Helps Founders Create Success

COVID-19 restrictions have changed habits, commented Steve Nason, research director at Parks Associates in Marketplace. "Consumers are captive right now, they're in their homes," he said. That's not l...

How The Fox News-Focused Fox Nation Streaming Service Will Change In 2020 And Beyond

Fox Nation has an estimated 200,000 to 300,000 subscribers, according to Parks Associates research. But Bloomberg reported earlier this year that Fox is trying to expand its reach to make it a more po...

Subscribers Churning Through Video Streaming Services At ‘Record’ Rates During Lockdown

A new study has good news and bad news for the proliferating group of subscription video-on-demand services, especially the big new ones backed by major media companies. On the one hand, consumers are...