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In The News

Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried

The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last year found that 36% of US broadband households subscribed to two or more streaming video services. 

From the article "Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried" by Nathan McAlone. 

Previously In The News

How People Are Using Smartwatches to Lose Weight and Stay Healthy

The most popular category of applications used on smartwatches are health and fitness-related, according to a survey by research firm Parks Associates. More than three out of four heads of U.S. hou...

Wall Street isn’t sure Roku can lead cord cutters to the promised land

One of the secrets of Roku's success has been its expansion beyond its roots as a set top box maker (a term the company tries to avoid). To do this, Roku CEO Anthony Wood built a loyal customer follow...

Internet connections to Smart TVs grow as streaming options increase

Smart TVs are becoming more of a norm now than ever before as a younger generation of Americans continues to rely more on streaming services than traditional television, according to research from Par...

Merging Strengths Helps Founders Create Success

COVID-19 restrictions have changed habits, commented Steve Nason, research director at Parks Associates in Marketplace. "Consumers are captive right now, they're in their homes," he said. That's not l...

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