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Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried

April 11, 2019

The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last year found that 36% of US broadband households subscribed to two or more streaming video services.

From the article "Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried" by Nathan McAlone.

Previously In The News

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

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About Parks Associates

Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried

Previously In The News

Subscriptions account for nearly 86% of consumer video spending

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

Password sharing denies streaming services $9 billion in fees

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