Providing Market Intelligence for 40 Years

In The News

Disney Plus ad-supported tier not supported on Roku

 
Roku users had to wait several months for Comcast and WBD to reach an agreement with the platform before Peacock and HBO Max were made available. Terms of the deal between Roku and the media companies weren’t revealed.
 
Roku feels it has a lot of leverage to negotiate favorable terms from ad-supported streaming services: The company is tied with Amazon’s Fire TV platform for market dominance in the United States. Collectively, Roku and Amazon Fire TV command 80 percent of the streaming TV market in the United States, according to data released by Parks Associates in October. Each company has an equal 40 percent share of the space, Parks Associates data revealed.
 
Like other media companies, executives at Disney have been pressured by investors to end its practice of losing money on content production and marketing for its direct-to-consumer streaming services. Historically, investors have been willing to wait as companies like Disney offered their streaming services at a low price point in order to attract the masses.
 
From the article,"Disney Plus ad-supported tier not supported on Roku," by Matthew Keys.

Previously In The News

Biometric Smart Locks: Are Physical Keys Going Extinct?

According to a 2025 market assessment by Parks Associates, owners typically use a smart lock’s fingerprint sensor more frequently than other access methods — 73% of users report using the feature dail...

Eufy Fingerprint Smart Lock Gets 35% Price Cut

Smart locks are no longer niche. Parks Associates reports that more than one in ten US broadband households now owns a smart door lock, and adoption continues to climb as devices integrate better with...

One man accidentally gained access to thousands of robot vacuums, exposing the AI cyber nightmare risk facing millions of Americans

Millions of Americans are increasingly welcoming these internet-connected devices into their most intimate spaces. Roughly 54 million U.S. households had at least one smart home device installed as of...

Streaming Could Lead to Better Ads, Enhanced Experiences

Streamers already offer a lighter ad load than linear TV – 4-8 min/hr. vs. 17 min with linear; but according to Parks Associates, 44 percent of consumers still feel there are too many ads. From the...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive