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Disney+ wades into the streaming-with-friends space

September 30, 2020

“It really makes it feel like you’re doing it all together, laughing about it together,” Mahler said. “Sometimes we’ll all pause it together and someone will be like, ‘Oh my gosh that reminds me of something that happened,’ so we can like tell stories about it.”

It’s moments like those Disney is banking on, said Steve Nason, research director at Parks Associates. The hope is “to appeal to younger consumers that are much more likely to socially social media engage,” he said.

From the article "Disney+ wades into the streaming-with-friends space" by Megan McCarty Carino.

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About Parks Associates

Disney+ wades into the streaming-with-friends space

Previously In The News

Consumers’ Adoption Of Voice Assistants Doubled In Q1 – Here’s Why

Music streaming leads on smartphones

PayPal, Starbucks top consumers' mobile payments preferences, study says

Voice shopping in retail expected to grow to $40 billion by 2022

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