In The News

DirecTV Now to hike prices as content fees rise across industry

July 01, 2018

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions.

“Customers don’t like surprises that hurt their pocketbook,” he said.

From the article "DirecTV Now to hike prices as content fees rise across industry" by Sheila Dang.

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About Parks Associates

DirecTV Now to hike prices as content fees rise across industry

Previously In The News

Device UI Important to Consumers When Making a Purchase: Parks

One-Third of U.S. Broadband Households Have Multiple OTT Subs

Household Video Budgets Dropping, Multiplatform Viewing Is Down

SmartThings Bundling Hubs In Effort To Play Up Smart Home Use Cases, Not Products

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