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In The News

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates analyst Brett Sappington tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant such a disclosure.

From the article "DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding" by Shawn Shinneman.

Previously In The News

CES: 50% of flat-panel shoppers seeking 4K capability

Parks Associates announced new European research today at CES 2016 showing that over 50% of households in the UK, France, Germany and Spain planning to buy a flat-panel TV in the next 12 months consid...

How CES Got Its Nerd Back: Drones, Virtual Reality And Tinkerers Putting Sensors In Everything

CES got its nerd back. And that means it's the startups and tinkerers putting sensors in everything that are bringing the wonder back to the show. “I think disruption across industries in tech has...

Netflix Has Lowest OTT US Subscriber Churn Rates

Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with...

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...

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