In The News

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

January 19, 2017

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates analyst Brett Sappington tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant such a disclosure.

From the article "DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding" by Shawn Shinneman.

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On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Password sharing denies streaming services $9 billion in fees

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The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

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About Parks Associates

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Previously In The News

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

Password sharing denies streaming services $9 billion in fees

The U.S. has nearly 300 OTT services to choose from

How Netflix is adapting as the streaming boom stalls

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