Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates analyst Brett Sappington tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant such a disclosure.
From the article "DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding" by Shawn Shinneman.
Research from Parks Associates shows consumers who plan a home security purchase within the next year are twice as likely to buy a smart-home product, such as video doorbells, cameras, or door locks,...
“A lot of the time content owners might not necessarily hold all the rights to their content in different markets,” says Parks Associates analyst Glenn Hower. “International content rights are hideous...
The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...
Roku (NASDAQ:ROKU) went public on Sep. 28, its stock surging nearly 70% from its IPO price of $14 per share. The stock hit almost $30 the following day, but subsequently pulled back to the low $20s....
