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In The News

DIRECTV Now Becomes Just Another Pay-TV Service as Promotional Offer Nears End

The price increase to $60 per month also underscores AT&T's focus on a general consumer more likely to want a full selection of channels rather than those seeking a so-called skinny bundle at a lower price. Such viewers are more likely to opt for Dish Network's (DISH) Sling TV or any combination of streaming services that might include Netflix (NFLX) , Hulu or Amazon (AMZN) Prime Video, the country's largest streaming operators, according to Dallas consulting firm Parks Associates.

From the article "DirecTV Now Becomes Just Another Pay-TV Service as Promotional Offer Nears End" by Leon Lazaroff.

Previously In The News

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

Apple's Next? Brains Of An iPhone 6S In A 5S Body

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners. And several consumers in...

TV Producers May Start Making You Wait For New Shows Online

As services like Netflix and Hulu boom, he said, television companies are looking for ways they can hold onto more of those streaming revenues themselves. The changes are especially noticeable at H...

OTT Video Fast Becoming Mainstream in the US with Majority Opting to Watch on TV, says Parks Associates

Over 50% of U.S. broadband households now watch Internet video on a television screen, according to a new connected entertainment research deliverables by market research firm, Parks Associates. Th...

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