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DIRECTV Now Becomes Just Another Pay-TV Service as Promotional Offer Nears End

The price increase to $60 per month also underscores AT&T's focus on a general consumer more likely to want a full selection of channels rather than those seeking a so-called skinny bundle at a lower price. Such viewers are more likely to opt for Dish Network's (DISH) Sling TV or any combination of streaming services that might include Netflix (NFLX) , Hulu or Amazon (AMZN) Prime Video, the country's largest streaming operators, according to Dallas consulting firm Parks Associates.

From the article "DirecTV Now Becomes Just Another Pay-TV Service as Promotional Offer Nears End" by Leon Lazaroff.

Previously In The News

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

AmberSemi Develops AC Direct Lighting Control Engine Silicon Chip

The smart lighting category is growing steadily and has potential for acceleration with solutions that deliver on the core value propositions of convenience, comfort, energy management, and automation...

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Hulu CEO Plots A Way To Stand Out From The Crowd

Hulu isn't the only company to recognize that trend. A host of live-TV streaming services are cropping up online, and the marketplace is growing crowded. Dish Network Corp.'s Sling TV and Sony Corp.'s...

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