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In The News

DIRECTV Now Becomes Just Another Pay-TV Service as Promotional Offer Nears End

The price increase to $60 per month also underscores AT&T's focus on a general consumer more likely to want a full selection of channels rather than those seeking a so-called skinny bundle at a lower price. Such viewers are more likely to opt for Dish Network's (DISH) Sling TV or any combination of streaming services that might include Netflix (NFLX) , Hulu or Amazon (AMZN) Prime Video, the country's largest streaming operators, according to Dallas consulting firm Parks Associates.

From the article "DirecTV Now Becomes Just Another Pay-TV Service as Promotional Offer Nears End" by Leon Lazaroff.

Previously In The News

Cord cutting to carve $33.6B out of U.S. pay TV revenues by 2025

According to recent Parks Associates’ research, more than one-third of U.S. broadband households are cord-cutters who previously subscribed to traditional pay TV. That comes out to more than 38 millio...

63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

Despite 2016 seeing virtual reality break into the mainstream market, headset manufacturers such as Sony, Oculus and HTC still have a lot of work to do in order to educate the masses, according to a n...

Netflix Challengers: Are There Flies in the Ointment?

Parks Associates estimates that over the past five years, the number of SVOD services has more than doubled, to 271. And projections are that subscription streaming will grow at a faster clip than any...

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips....

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