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DirecTV is making an Android-powered streaming box. What gives?

“If (AT&T) had a box that came in at $35 or under, consumers would be interested,” Brett Sappington told me. He’s the senior director of research at Parks Associates, which pays extremely close attention to the over-the-top (OTT) — meaning Internet-based TV — space. “They’d buy it just to see if it worked.”

Sappington reasons that a new streaming box isn’t dead on arrival, so long as it has a stellar user interface, is feature-rich, is open to all TV app developers and is relatively cheap. An existing DirecTV Now customer, for instance, may be compelled to test out the company’s box if it promises better streaming performance — say, no buffering during any live streams — and comes with some sort of service-plus-box deal.

From the article "DirecTV is making an Android-powered streaming box. What gives?" by Jennifer Van Grove.

Previously In The News

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Roku's Lead in the Streaming Device Market Keeps Growing

In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competi...

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Google continues to ignore the Chromecast, the best product it ever made

The numbers also suggest customers, at least in the United States, have begun to pick Roku and Amazon over Google. A study by Parks Associates found that the Chromecast now makes up only 11% of the me...

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