Providing Market Intelligence for 40 Years

In The News

DirecTV breaks free from AT&T

“Although AT&T starts with a 70% stake in DirecTV, they will likely wind down their investment over time,” said Steve Nason, research director for Addison, Texas-based consulting firm Parks Associates. “For all intents and purposes, AT&T is now out of the pay-TV space.”

From the article "DirecTV breaks free from AT&T" by Meg James. 

Previously In The News

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...

Anime fans' hard streaming choices

The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...

TV Antennas Make Comeback As Pay-TV Prices Soar

So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...

Malvern-Based Home Automation Firm Bets Big On Europe

Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...