Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator still has approximately 19 million subscribers and another incremental 13.5 million video subscribers in Latin America. It’s just a case of finding a strategic alignment with a potential acquisition partner.
“Good potential acquisition partners would be companies wanting to either establish a video service foothold in the Americas or to expand their current holdings in these markets,” said Sappington in an email. “Altice is an example of a European company that bought its way into the Americas through acquisition. Other global providers might consider the same approach.”
From the article "Deeper Dive—Who would buy DirecTV? " by Ben Munson.
“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...
Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...
So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...
Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...